Our experts talk emerging markets

Aging China: How Can Brands Get Involved?

By 2030, China will be home to a third of the world’s elderly population or 484 million elderly. In fact, China currently has the world’s fasting growing “silver market,” with 221 million elderly representing 18% of the world’s elderly population according to Emerging... read more

Apple Pay Launches in China

Chinese consumers are used to mobile payments. It’s a $90 billion thanks to Alibaba’s Alipay and Tencent’s Tenpay, who own over 92% of the market. In fact, the entire mobile payments market in China is saturated with local companies, but now, there’s a new player in... read more

China’s Trend Toward Mobile

In 2013, China became the world’s largest online retail market with total sales reaching $307 billion (USD). Forrester Research predicts that the e-commerce market in China will grow at an annual rate of nearly 20% to reach $1 trillion (USD) by 2019. However, it’s not... read more

China E-Commerce by the Numbers

When talking about numbers, there’s no doubt that China will always be impressive. With a total population of 1.371 billion individuals, it doesn’t take many Chinese to reach heights that overwhelm the rest of the world. However, China is particularly notable when it... read more